WICKED WICK CANDLES

Background

Wicked Wick of the West is not your ordinary candle brand; it's an enchanting journey through the whismical world of Oz, captured in every flickering flame. Inspired by the misunderstood witch herself, our candles invite you to explore the unexpected, with scents that blend the magical and the mysterious.

Concept

The brand concept was built on a clear and intentional design that combines elegance and modernity, with a touch of enchantment. The script typeface logo invokes a feeling of timeless beauty and handwritten elegance, which resonates with the idea of mystique and luxury.

The imagery celebrates the candle as a source of light and enchantment but it also evokes also embraces the symbolism associated with witches and their magical practices. In the context of witchcraft, the ability to conjure flames is a demonstration of a witch's power and mastery over the elements. Fire has long been associated with transformation, protection, and purification in various mystical practices. The act of summoning a flame reflects the idea of harnessing natural forces for a specific purpose, much like a witch's spell.