LIT LED LIGHTS

Background

LIT is a vibrant business that crafts custom-made LED lights to funk up your office space and home. Each piece is made with low-energy consumption in mind but is highly likely to motivate you and bring you daily joy. LIT works with RGB colours in their products for optimum brightness and stands out against competitors with awesome colours transitions and features.

Concept

This branding is focused on capturing the vibrant essence of LIT custom-made lights. The logo is simple but bold, it's very legible but also packs a lot of personality within those character features, which reflects the brand's unique style. To further communicate the brand's personality and style, two versions of the logo were created. The first version features a neon yellow logo on a black background with bright stars scattered throughout, which represents the brightness of the LED lights. The second version features the logo in white on a pastel gradient background made of the same colors as the stars in the first version. The gradient provides a smooth transition from one color to another, which is a key feature and selling point of the company's products.