THE HAWS - CLOTHING BRAND

Background

The Haws is an eco-aware apparel brand that combines comfort and sustainability, with a focus on soft fabrics and relaxed silhouettes. The purpose is to develop branding that reflect The Haws' relaxed aesthetic while still being modern and visually appealing.

Concept

The branding strategy for The Haws aims to strike a balance between the relaxed aesthetic of the brand and a modern, visually appealing identity. The cotton ball shape directly ties into the brand's core product – 100% cotton apparel. The roundness of the cotton ball not only suggests softness, mirroring the comfort of the clothing, but also symbolizes eco-friendliness and natural elements. By incorporating a lowercase handwritten font inside the cotton ball, the logo communicates a laidback, approachable, and personal vibe. Handwritten fonts often evoke a sense of individuality. Handwritten fonts often evoke a sense of individuality, reinforcing the idea that The Haws is not just a brand but a personal choice for comfortable and eco-conscious fashion.